04/10/15
AGAINST THE GAG LAW
The first holograms protest in the history. We hope it will be the last one.
On April 10th, 2015, 17,857 people protested in front of the Spanish Parliament in the only way the Gag Law allowed them to. By turning them into holograms.
It was the first Hologram Protest in History.
In collaboration with DDB we developed and designed the campaign website, the website was designed with the user in mind, users landed on the website and could leave a written message, become a hologram or record their voice. Content captured on the website was used as part of the Holograms for freedom protest in Madrid.
Visitors to the website could create content to be used as part of the holograms for freedom protest, content was created through one of three ways:
PR Activation
PR Activation
Digital Platform
Product Development
Visual Content
PR Activation
PR Activation
Visual Content
Product Development
Product Development